Jeff Reed joins FINXFLO as Head of Institutional Sales

Accomplished trader and crypto rainmaker joins to catapult our institutional sales growth into US crypto markets.

We’re beyond excited to welcome Jeff Reed as Head of Institutional Sales to expand our institutional reach and build out the sales and trading business in US digital assets.

Jeff will manage all aspects of institutional sales across US crypto markets, with a focus on business development, sales, and developing relationships with institutional clients, to achieve best execution.

“I’ve been a passionate supporter of blockchain technology and digital assets since 2019. This, coupled with the opportunity to help further develop FINXFLO into a world class digital asset exchange, as the first hybrid liquidity aggregator of centralized and decentralized exchanges,” said Jeff Reed.

FINXFLO founder and CEO James Gillingham said: “Jeff is a tremendous addition to the team. He brings fantastic capital market and crypto experience alongside great relationships. We’re excited to see Jeff grow the team and spearhead the expansion of our institutional footprint, a critical strategic focus area for us.”

Jeff brings 20 years of expertise as a capital markets professional across fixed income sales, operations, and origination at Bank of America, Citigroup, and Bank of Montreal. Prior to working on Wall St, Jeff worked on multiple fixed income trading desks on the buy side.

Jeff brings diverse crypto experience from Homebloc (Security tokens), Aves Lair and Up Ventures (blockchain, digital assets, Defi, NFT’s, and venture capital) and DLCC (crypto prime.) He also brings with him deep knowledge of digital currency trading, derivatives, settlements, custody, security, compliance, and blockchain technology. His stellar relationships with broker dealers, crypto focused hedge funds, and traditional asset managers will drive growth and trading volume.


Co-founded by leaders in their respective niches, FINXFLO is a platform that focuses on changing the cryptocurrency market through innovation. As the world’s first hybrid DeFi/CeFi liquidity and protocol aggregator, FINXFLO brings a one-stop solution for all cryptocurrency traders and investors. Using only one account with one KYC, our users are now able to utilise liquidity from 25+ CeFi and DeFi platforms through a single user interface. In simple terms, FINXFLO blends all the upsides of DeFi and CeFi ecosystems to produce the ultimate product.



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FINXFLO - Trade Smarter

FINXFLO is a crypto trading platform focused on security, strict regulatory standards, and deep liquidity across global markets. All via a single access point.