Finxflo updates logo as part of branding exercise
The new logo aptly represents the brand identity that Finxflo wants to project
When you’re a trailblazer in your field, it is imperative that you set the bar as high as you can. As the people behind the world’s first hybrid liquidity aggregator, the founders at Finxflo know exactly what that means.
So as the brand gets closer to the launch date, Finxflo has shared an all-new logo, which the team believes is a better expression of the brand identity.
Finxflo is an industry-leading trading platform that facilitates multi-crypto exchange access and provides both retail and institutional investors with professional-grade tools and best prices through a user-centric interface. It places innovation at the core of its functioning, with the aim of changing the way the cryptocurrency market operates. To put it simply, Finxflo will change the future and face of trading as we know it.
It was essential that the brand identity reflects the symbiotic and fluid nature of the platform. The new Finxflo logo is a culmination of all the learnings collected when the platform was built and provides real insights into the brand.
It is clean and modern, showcasing how the platform will make complex cryptocurrency trading a thing of the past. The smooth and fluid lines indicate their symbiotic relationship with exchanges and liquidity providers, with Finxflo bringing seemingly separate elements into a whole and living up to its credential of being the world’s first hybrid liquidity aggregator.
The colour and form are not only a graphical representation of the FXF token but symbolic of the rise of the platform like a phoenix in the market.
Welcome to a brand new Finxflo.
Our mission is to create an industry-leading trading platform to facilitate multi-crypto exchange access and provide both retail and institutional investors with professional-grade tools and global best prices through a user-centric interface.
We believe in a cryptocurrency market built on the values of legitimacy and trust, fully accepted by, and accessible to, the mainstream population. We envisage a level playing field for all participants, with the best prices available to traders irrespective of their portfolio size and location, with market distortions and unfair trading practices eliminated.
Our proprietary smart ordering algorithm distributes orders across multiple exchanges and retrieves optimum buy or sell prices, reducing slippage from large orders.
Everyone on our platform gets access to our dark pool, allowing traders to swiftly move in and out of any trade without incurring any market inefficiencies. Importantly, this allows protection from front running!
All with just one account, one KYC, and one wallet!